Aims And Project Goals - Ulsterbus Strategic Review - Ulsterbus - Translink
Aims And Project Goals
The Strategic Review has been designed to fulfil specific aims. These are:
- To transform the effectiveness, efficiency and integration of Ulsterbus services
- Review and redesign the network of services
- Serve key market segments and the aspirations of customers, stakeholders and public policy
The Ulsterbus Strategic Review will provide Translink with the information required to:
- Develop plans for sustainable growth in passenger numbers in line with the Government’s Regional Transportation Strategy
- Redesign the Ulsterbus network to provide more attractive core services
- Plan changes that will maximise the use of all resources
By following the goals and aims of the Ulsterbus Strategic Review, Ulsterbus and Translink seek to establish a platform for change, which will lead to the development of a modern, efficient, reliable services that rival the private car in convenience, accessibility and value for money, and will create in Northern Ireland a network of services that is comparable with any modern transport system.
The main driving forces behind the decision to carry out this review were:
- Need for simplification
- Need for business growth
- Need to improve commercial performance
- Changes to public policy
- Need for modernisation of networks
The key goals of the Ulsterbus Strategic Review are to:
- Modernise the route network
- Develop route networks on more commercial lines to deliver better services
- Generate growth in demand
- Secure funding for socially necessary, non-commercial support services
- Maximise opportunities provided by new flexible working agreement with bus drivers
- Optimise integration with the rail network where applicable
- Invest in fleet and infrastructure, in accordance with network development objectives
- Establish ‘Quality Partnership’ with external agencies (eg Roads Service, City/Borough Councils)
- Implement appropriate integrated ticketing, fares, timetabling and marketing policies in accordance with network developments
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